Leveraging AI & Behavioural Economics for Healthier Communities

Whitepaper: Driving healthy actions in pharmacies through AI and Behavioural Economics

Australia has arguably one of the best healthcare systems in the world. Yet, despite being one of the top-performing countries in the 2021 Commonwealth Fund healthcare report, Australians continue to suffer under a growing burden of chronic conditions such as cancer, diabetes, heart disease, strokes and respiratory diseases. These conditions are often linked to lifestyle-related behaviours like smoking, drinking too much alcohol and not exercising enough.

While we cannot change our genetic makeup, we can change our behaviour and modify our risk of developing chronic conditions and, importantly, the complications that arise from them. For example, a person with high cholesterol and high blood pressure can lower their cholesterol levels and manage their blood pressure by going for regular screenings, being physically active, eating a healthy diet, and taking their medication as prescribed.

Turning one’s health around sounds easy enough, right? Perhaps in a perfect world where everyone made rational decisions; but we do not live there. Doctors and pharmacists know that patients often forget or neglect to pick up a script or take their medication as prescribed, for various reasons. Australia may have a world-class healthcare system, but that does not mean that everyone is doing what they should to stay healthy.

This paper proposes a patient-centred communication approach to healthcare professionals who use artificial intelligence, data, and behavioural economics to drive healthy actions such as health screenings, vaccinations and medicine adherence.

I hope you find the information and case studies presented in this paper valuable and relevant to your own environment. Please feel free to reach out to discuss any of the findings and solutions with us.

Max Mito and Dr Craig Nossel

StrongRoom AI

Download Whitepaper Here